How you can optimise your packaging for sustainability
As an environmental services provider, we know recycling-friendly packaging is a key factor in resource conservation and climate protection. We have worked with the bifa environmental institute to develop a scientifically sound assessment method that measures the recyclability of your packaging. This method was subsequently tested by experts from the Fraunhofer Institute for Process Engineering and Packaging (Fraunhofer IVV). The assessment involves looking at how types of packaging behave when collected, sorted and recycled. We can then identify weaknesses and potential for improvement. Whether you’re planning a packaging relaunch or want to make your packaging more sustainable, your company stands to benefit from Interseroh’s new service.
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Your benefits at a glance
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As a first step, we use our objective and fully documented assessment standard to assess and analyse a sample of your packaging. We then use the results of this assessment to derive a set of practical recommendations for improving recyclability. You also receive a certificate and a seal, which you can use to communicate your sustainability strategy in your marketing activities.
Consulting and training
Find out more about our assessment method in a non-binding consultation. Learn what is important in terms of packaging and packaging design by attending a seminar tailored specifically to your requirements. Which packaging can already be recycled? And which can be optimised? Gain insights into the modern closed-loop economy, for instance, by visiting one of our sorting plants.
Best practice: Mogli’s organic snack for kids
Full marks: packaging from Mogli Naturkost GmbH undergoes Interseroh recycling assessment
Packaging analysis using recognised assessment standard finds potential for improvement
Fruit juice for kids from Mogli Naturkost bears the quality mark from Demeter. To ensure that the packaging used for its organic product is equally sustainable, the Berlin-based company approached Interseroh to request a packaging assessment. The analysis showed that the packaging consists of mono-material. Only minor modifi cations are needed to ensure it is 100% recyclable. And the company can also score points with customers by printing Interseroh’s seal confirming good recyclability onto the product.
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Frequent questions of our customers
- What rules about recyclability are set out in the new German Packaging Act?
According to the new Packaging Act, packaging must be designed to ensure that it can be reused or recycled, while keeping its impact on the environment to a specified minimum. Article 21 of the Packaging Act envisages the preferential use of materials and combinations of material that account for the opportunities offered by the sorting and recycling industry to maximise the percentage of material recycled.
- What kinds of packaging are the easiest to optimise for sustainability?
Quick, highly visible effects are particularly easy to achieve with ‘flagship products’ and top-selling items. Other candidates suitable for being optimised for sustainability include packaging used for ‘green’ products in particular and packaging for products that are to be relaunched.
- What requirements have to be fulfilled by ‘recyclable’ packaging?
The European DIN EN 13430 standard defines minimum requirements for “packaging to be considered recoverable.” Packaging is also considered recyclable if it passes easily through downstream processes that utilise current industry standards for collection, sorting and reprocessing, and is turned into a secondary raw material of the same kind as the original.