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  • Packaging optimisation

    All information about our service Made for Recycling is summarized as a download.

How you can optimise your packaging for sustainability

Designing packaging for environmentally-friendly recycling. Popular with consumers – and now also required by the new German Packaging Act. But just how recyclable is your packaging already? We can find this out by using a new, scientifically sound assessment method, and develop a set of improvement proposals for a recycling-friendly packaging design based on this assessment.


As an environmental services provider, we know recycling-friendly packaging is a key factor in resource conservation and climate protection. We have worked with the bifa environmental institute to develop a scientifically sound assessment method that measures the recyclability of your packaging. This method was subsequently tested by experts from the Fraunhofer Institute for Process Engineering and Packaging (Fraunhofer IVV). The assessment involves looking at how types of packaging behave when collected, sorted and recycled. We can then identify weaknesses and potential for improvement. Whether you’re planning a packaging relaunch or want to make your packaging more sustainable, your company stands to benefit from Interseroh’s new service.

Future Resources

our symposium on recycling-friendly packaging design

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Your individual workshop

Start your sustainability campaign now with a workshop on recyclable packaging design!

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of plastic packaging
must be recycled from
2022 onward

Your benefits at a glance

  • Scientifically-sound packaging analysis
  • Optimisation for sustainability
  • Recognised certificate

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Our services

Packaging analysis

As a first step, we use our objective and fully documented assessment standard to assess and analyse a sample of your packaging. We then use the results of this assessment to derive a set of practical recommendations for improving recyclability. You also receive a certificate and a seal, which you can use to communicate your sustainability strategy in your marketing activities.

Consulting and training

Find out more about our assessment method in a non-binding consultation. Learn what is important in terms of packaging and packaging design by attending a seminar tailored specifically to your requirements. Which packaging can already be recycled? And which can be optimised? Gain insights into the modern closed-loop economy, for instance, by visiting one of our sorting plants.

Made for Recycling: How it works

How recyclable is your packaging? Our standardised assessment approach has been developed together with independent research institutes.

Your path to a sustainable packaging optimisation

You send us a sample of the packaging that you want to optimise.
We use our assessment method to check and analyse your packaging. This involves considering the end-of-life process from collection to recycling.
We present you with a certificate, a seal and a detailed report containing specific recommendations for action.

Your path to a sustainable packaging optimisation

You can optimise your packaging based on our recommendations.
Within a few weeks, we carry out a second analysis of your packaging and confirm the optimisation.

Our recognised rating standard

We assess whether consumers are able to dispose of the used packaging correctly.

Our recognised rating standard

We then investigate whether the packaging can be reliably sorted into the correct material category in our sorting plants.
As a last step, we determine whether the packaging is suitable for mechanical recycling – or whether aspects such as labels, closures or soiling make recycling more difficult.

Our partner institutes

bifa environmental institute

The bifa environmental institute in Augsburg has offered a broad-based portfolio of ‘technical environmental protection’ services for over 25 years. The institute’s work focuses on process technology, environmental performance in the enterprise and sustainable waste management. The bifa environmental institute analyses and assesses flows of material and energy, and workflows in process technology.

Fraunhofer IVV

The Fraunhofer Institute for Process Engineering and Packaging (Fraunhofer IVV) in Freising conducts applied research in the fields of foodstuffs, packaging, product impact, processing machinery, recycling and the environment. In its work along the value chain, Fraunhofer IVV is careful to focus on the efficient use of raw materials and minimal environmental impact. One key focus is the development of innovative recycling technologies and recyclable packaging.

environmental institute

Trusting partners of Made for Recycling

bio Zentrale

Our experts for

Packaging optimization

Julian Thielen
Julian Thielen


Elena Pack
Elena Pack

Product manager

Contact us

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Frequent questions of our customers

  • What rules about recyclability are set out in the new German Packaging Act?

    According to the new Packaging Act, packaging must be designed to ensure that it can be reused or recycled, while keeping its impact on the environment to a specified minimum. Article 21 of the Packaging Act envisages the preferential use of materials and combinations of material that account for the opportunities offered by the sorting and recycling industry to maximise the percentage of material recycled.

  • What kinds of packaging are the easiest to optimise for sustainability?

    Quick, highly visible effects are particularly easy to achieve with ‘flagship products’ and top-selling items. Other candidates suitable for being optimised for sustainability include packaging used for ‘green’ products in particular and packaging for products that are to be relaunched.

  • What requirements have to be fulfilled by ‘recyclable’ packaging?

    The European DIN EN 13430 standard defines minimum requirements for “packaging to be considered recoverable.” Packaging is also considered recyclable if it passes easily through downstream processes that utilise current industry standards for collection, sorting and reprocessing, and is turned into a secondary raw material of the same kind as the original.

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