“Made for Recycling” established on the market: Interseroh extends certificates for recyclable packaging

Cologne. Customer loyalty due to recyclable packaging: with the “Made for Recycling” seal from Interseroh, companies show their customers that they are taking responsibility for the protection of the climate and resources directly on the packaging. This has been well received by environmentally aware consumers – and due to the positive response, companies want to use the quality seal for recycling-friendly packaging on a permanent basis. This is possible if the certificate holders have themselves had their certification renewed by Interseroh after a period of two years. For this purpose, the packaging is tested once again according to the current state of the art. The experts also check whether the minimum legal requirements have changed. In this way, companies ensure that their packaging fulfils all the requirements for the effective recycling of the raw materials, receive valuable impetus for further optimisation – and are able to demonstrate their commitment to the general public.

Just like the horse feed manufacturer St Hippolyt: “We have received very positive feedback from our customers, who aren’t just seeking high-quality feed for their animals, but also sustainable packaging,” explains Ivo Ebert, Managing Director ofSt. Hippolyt Mühle Ebert GmbH. “We therefore want to continue printing the ‘Made for Recycling’ seal on our packaging.” In 2018, St. Hippolyt and Interseroh modified various plastic packaging from the manufacturer, not only in the interests of ensuring the optimum product protection, but also the recyclability of the materials. Along with others, the “Gold Medal” supplementary feed has been carrying the “Made for Recycling” seal of approval from Interseroh since 2019.

“It is precisely these examples of success that encourage us in our work,” enthuses Markus Müller-Drexel, Managing Director of INTERSEROH Dienstleistungs GmbH. “Together with our customers, we are increasingly succeeding in making packaging recycling-friendly and in closing raw material loops. In this way, companies not only protect the environment, but can also score points in the competition at the point of sale.” Since the launch of ‘Made for Recycling’ three years ago, the recycling specialists at Interseroh have carried out more than 1,600 packaging analyses. The scientific method of assessment, which was developed by Interseroh together with the environmental institute bifa, and has been confirmed by the Fraunhofer Institute for Process Engineering and Packaging IVV, is now a recognised standard. Increasing numbers of companies are therefore opting for renewed certification, which entails a reduced (cost-related) workload in comparison with the initial audit.

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